The appeal of online shopping is due to its unmatched ease, greater product selection, affordable prices, and ease of comparison shopping. One big lure is being able to shop whenever you choose, from the comfort of your own home. Additionally, to improve the value proposition, online platforms frequently include free shipping, discounts, and promotions. Here we will provide you a brief idea about the services, benefits, and all the key highlights about the Top 5 brands in fashion.
Comparative Studies of Top 5 Online Shopping brands in India for 2025
1. AJIO
Reliance Retail subsidiary AJIO has established a unique brand due to its daring fashion selection, affordable prices, and carefully chosen independent labels.
2025 HIghlights: When it comes to Gen Z streetwear and gender-neutral fashion, AJIO is at the forefront in 2025. Premium consumers searching for genuine international products are increasingly drawn to our luxury vertical, AJIO Luxe.
Unique Features:
Gen Z & Millennial stylish designs.
Cater to niche fashion tastes, such as Sneakerhood and Indie Picks.
Yearly Turnover: As of FY 2023–2024, AJIO's yearly gross merchandise value (GMV) was projected to be between ₹5,000 and ₹7,000 crore.
2. Myntra
Myntra is the clear leader in the online fashion market. With the support of Flipkart, Myntra gained a significant market by combining international brands, high-street fashion, and celebrity partnerships.
2025 Highlights: Myntra is making significant investments in tailored shopping experiences and AI-powered suggestions. Influencer-led style edits and their "Try & Buy" feature make the purchasing experience smooth and engaging.
Unique Features:
Collections of sustainable fashion
curated styles by stylists and influencers
Yearly Turnover: The Gross Merchandise Value (GMV) is ₹10,000 to ₹12,000 crore for Myntra.
3. Amazon
Amazon is well-known for electronics and home goods, but its fashion division has expanded significantly over time.
2025 Highlights: Amazon Fashion provides a whole wardrobe solution in 2025, ranging from high-end options to affordable necessities.
Unique Features:
extensive range of price points
Prime-only fashion discounts
Trend-based navigation in real time
Yearly Turnover: The estimated GMV of Amazon Fashion is between ₹8,000 and ₹10,000 crore.
4. Meesho
Meesho is an Indian e-commerce website that primarily functions as a low-cost, social commerce marketplace with the goal of supporting individual entrepreneurs and small enterprises, particularly women.
2025 Highlights: exceeded 4 million orders every day, sometimes even outpacing Flipkart and Amazon.
Unique Features:
Simplified Logistics
Voice Search and AI Features
Focus on Regional Languages
Yearly Turnover: The Gross Merchandise Value (GMV) is ₹10,000 to ₹12,000 crore.
5. M&S (Mark & Spencer)
The British multinational retailer Marks & Spencer is well-known for its premium clothes.
2025 Highlights:
M&S made significant investments in its digital infrastructure, which improved the functionality of its websites and apps.
used virtual try-ons and AI-based product recommendations to improve the customer experience.
Most UK stores now provide same-day delivery and click-and-collect as standard.
Unique Features:
Prioritize sustainability, style, and quality.
Reducing environmental effects through innovative eco-initiatives.
Yearly Turnover: FY 2023–2024, The revenue was £12.4 billion.